Soda fountains located inside Greenville pharmacies were the norm up until the 1980s, where they gradually began to change ownership and slowly phase out. Even The Pickwick closed its soda fountain after many years in operation and decided to focus strictly on prescriptions. It wasn’t until 2007 that the Odoms felt compelled to preserve a piece of history and bring the soda fountain tradition back to The Pickwick and back to Greenville.

Today the fountain is operated by locally based Pink Mama's Ice Cream. The soda shop seats approximately 50 people at counter seating and booths, and the menu is typical of the lunch menu from 1940s – simple sandwiches heated on a griddle, shakes and malts, root beer floats, fresh-squeezed orangeade and lemonade, hotdogs and chilidogs, 30 flavors of ice cream, and cherry and vanilla cokes served from a 1949 soda fountain.